Ecommerce Marketing: How the best ecommerce companies find customers and close the deal
Every online retailer or ecommerce business owner knows that the buying process is a journey. You have to find your customers, connect with them in a meaningful way, get them to your website and convince them to click that "buy now" button. All pretty much at the same time. The best practices for guiding your customers through that path change all the time. Join Hanapin Marketing experts Jeff Allen, Amanda West-Bookwalter and Christina Hall as they discuss cutting-edge ecommerce and search marketing best practices, including:
- How to find your customers through search--before they even find you.
- What to consider when optimizing your PPC ad mix to maximize your brand's impact.
- How to improve (and multiply) your landing pages to entice your customers.