Search Strategies for Higher Education
Integrating PPC & SEO for EDU
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration... the list goes on.
In this webinar, we will focus on:
- What makes the EDU market so competitive when it comes to online advertising.
- How your SEO campaigns can help alleviate some of the competition through management of content sources, segmentation of users and a variety of other specific methods.
- How you can optimize your PPC efforts through cost per enrollment tracking, remarketing, and multi-channel marketing/attribution strategies and improve market share while maintaining campaign goals.
- The potential future of the EDU marketplace for both SEO & PPC, and how you can proactively be prepared for what's next.