How to Grade Your PPC Performance So Far
John Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark. As we enter the final two quarters of the year, things like revenue, return on investment and annual performance come into sharp focus.
They'll provide information such as:
- How to tell if your click-through-rate is truly growing or stagnant.
- How to increase overall metrics like CTR, CPC and ROAS year-over-year.
- Quick fixes for metrics that are growing slowly or not at all.
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